Saturday, August 22, 2020

Empiricism and the Interpretive Approach to Human Behavior

Induction and the Interpretive Approach to Human Behavior Induction is a hypothesis that contends that the beginning of all information is an encounter. Empiricists contend that we pick up everything through observation and that it is beyond the realm of imagination to expect to have information without experience. Experimentations contains scarcely any classes, which incorporate old style induction and radical observation. The traditional induction is portrayed by the dismissal of inherent ideas as John Locke, one of the well known empiricists, clarifies that the brain is clear during childbirth and is outfitted with data through experience. The extreme experimentation, then again, clarifies that all information is gotten from the faculties, and it depicts it in a guideline which expresses that the importance of revelations is indivisibly attached to the encounters that could affirm them. As per the rule, it is just conceivable to observationally test that a case has an importance (Locke 614). All things considered, the explanations that a re not attached to people groups encounters don't have an importance; the moderate induction permits a few cases where sense did not depend on the information achieved yet holds that the special cases are too broad facts. The general facts resemble the numerical increases, for example, 1+1=2 or that there is no three-sided square shape. Observation offers a decent and genuine perspective on occasions as it gives those bases and clarifies the event of everything and when contrasted and interpretive methodology by Max Weber, which bolsters the presence of emotional convictions and thoughts, it unmistakably clarifies the human conduct in a superior manner. The typical type of experimentation, otherwise called the meaningful induction, clarifies the human conduct in the contemporary society. Considerable empiricists are not persuaded by the endeavors which have been made to decipher the proper ideas exactly; thusly, they concur that conventional ideas ought to be from the earlier. In any case, they deny that straight out ideas and the hypothetical ideas of material science are back. This view charges from the earlier all out or hypothetical idea as faulty, diminished to observational ideas or valuable fiction that are utilized for the association and forecast of understanding. This clarifies the human conduct well as individuals attempt to legitimize their activities and for the situation they can't, they leave it to some preexistence idea which can be difficult to banter against. The equal contention of view about information has the presumption that the truth of consistent and numerical recommendations is resolved (Locke 615). The definitional maxims and the connections between implications are set up before the experience. Reality that is embraced by empiricists with the goal that one is obliged to save an individual from suffocating in particular on the off chance that it is conceivable and it involves implications and not realities about the world. All things considered, suggestions that are as opposed to the previous model are a postriori. Regardless of whether there exist priori suggestions, they are normally verbal, formal or calculated in nature and their reality is gotten from the implications that are connected to the words that they contain. Experimentation is critical to people as they can clarify a few occasions. In actuality, an individual comprehends to drive a vehicle since another person was presented to that understanding before the person in question. Be that as it may, a few realities, for example, scientific conditions, are foreordained, and hence, they don't have any significant bearing to the empiristic see. Considerable experimentation offers a moderate perspective on the realities and issues encompassing individuals. It clarifies that priori information is significant in light of the fact that it makes the shrouded ramifications of considerable real affirmations to be express. Be that as it may, from the earlier recommendations don't communicate the new information on the world truly as they are unfilled. For example, saying every single Catholic minister are unmarried just gives an express acknowledgment to the duty to depict as unmarried any individual who has been portrayed as a Catholic cleric. The mean ingful induction of information sees all priori recommendations as a greater amount of covered redundancies. In the event that ones obligation is characterized as that which the person ought to consistently do, the announcement An individual is obliged to do his/her obligation turns into An individual is obliged to do what he/she ought to consistently do. The deductive thinking is imagined as a method of uncovering this disguised repetitious status. Further, an interpretivism is a methodology that accentuates the significant idea of people groups characters and cooperation in the social and social life. It shows that a few techniques for the examination which picks the position that people groups information on the truth is a social development of human factors and overrules the strategies for normal science. Interpretivism typically searches for implications and thought processes behind people groups activities like associations and practices with other found in the general public (Miller 59). They additionally contend that societies can be comprehended by contemplating people groups thoughts, implications, and thinking. In the perspective on interpretivism, free information can't be acquired as the enquirers utilize their predispositions to control them during the time spent request and the specialist must cooperate with the human subjects of the request, along these lines, changing the impression of the two gatherings. Interp retivists search for the nonattendance or nearness of a causal relationship and explicit manners by which the relationship is showed and happens. In this way, the specialists can comprehend what relationship happens as well as how they happen. Max Weber delineated the strength of interpretive methodologies in the examination of this present reality through his investigation of the Protestant morals and free enterprise. He accepted that the human conduct is a science which should address the significant character of social activities through seeing as opposed to the quantitative examination utilized by normal researchers. Weber saw a lack in the positivistic human science inciting him to create interpretive humanism. He, in any case, comprehended that the positivistic methodology can't get every social wonder or to completely disclose what is important to comprehend about them (Miller 54). Interpretive humanism attempts to see how bunches effectively build up the truth of their regular daily existences through the importance they provide for their activities. They likewise battle to comprehend their encounters and activities from their points of view. Max Weber contended that everyones sentiments deeds and considerations jo in with everybody elses into conspicuous examples he thought about social activities. People practice through and through freedom in the way in which they are agreeable. Nonetheless, individuals are additionally touchy with the impacts their lead has on others, and they are set up to change it as needs be. The interpretive and the empiricist speculations have influenced the human conduct in an unexpected way. In globalization, human science centers around the financial, social and political perspectives, and the outcomes on the all inclusive incorporated society. The issue with this view is that it drives individuals to be childish, intending to characterize their own reality by legitimizing their activities on certain convictions and responding on people groups activities to their benefit. Empiricists clarify that their encounters impact the human conduct. For example, exercises, for example, relocation and the imbalance in the general public are a continuation of what they have seen. The response of the vast majority towards relocation is exhausted from their encounters or different people groups encounters. The possibility of disparity is gotten as individuals interface. During childbirth, nobody considers others lesser or more noteworthy than them. The interpretive perspectives contend that the industrialist nature delineated in the manner individuals associate the world over depends on their sentiments. Empiricists have prompted shifting conduct of people, for example, the advancement of secularism an idea that contends that everything just because of their being seen or by ethicalness of the condition that they are a body doing the seeing. This is on the grounds that most strict perspectives depend on thoughts whose inception can't be confirmed (Locke 617). Indivi duals have since quite a while ago bolstered these thoughts as they clarify their protest of the strict perspectives. Empiricists have additionally built up the possibility of wariness where they contend that the human information can be separated into two classes that is the issues of reality, for example, numerical and coherent recommendations and relations to thoughts, for example, a few suggestions including obligated perception of the earth, for example, the sun ascends in the East. All things considered, it is clear that as per empirics, the presence of oneself or the most basic convictions about the characteristic world can't be indisputably be set up by reason, yet individuals acknowledge them on account of the nature and custom. Something else, every single other conviction must have a legitimate source or cause. The Weberian approach gives some helpful experiences and an elective way to deal with issues influencing individuals. For example, the thoughts identified with patriotism may abrogate financial factors, or even be in impediment to the best monetary interests of the populace (Miller 59). Battles against bunches that have abused individuals might be related with the improvement of new gatherings of oppressors and exploiters. A portion of the exercises remember statements of autonomy for Eastern Europe, Quebecois patriotism, and the happenings in Yugoslavia. Culture, language, and religion can rule a portion of the developments and are portrayed by a situation whereby the idea of autonomy gets significant than their financial contemplations. On account of Eastern Europe, the drive was the longing to dispose of the socialist guideline seems to have been spurred as much by thoughts as by the viable results of this. The interpretive view by Weber talks a greater amount of whats occurring by giving freedom a genuine importance to the individuals who battled for autonomy and procuring enough significance to the individuals who were prepared to weakness their lives. Weber contends that things like culture and language are genuine and they are created from a lot of experi

Friday, August 21, 2020

Structures of Rereading America free essay sample

The editors of Rereading America Gary Colombo, Robert Cullen, and Bonnie Lisle structure every one of the six sections of the book to enable the peruser to grow new points of view and believing that will empower the peruser to comprehend things attentively and definitively. They urge the peruser to perceive the manner in which the person in question has been affected by these qualities and move past these thoughts and ideas to turn into a basic thinker.The editors utilize justifiable and persuasive points for the initial three parts so as to shape an association with the peruser. They do this as they profoundly partner every one of the sections of the book with prevailing fantasies of American culture. The primary segment thinks about issues that are near the peruser actually while the following one targets socially related issues. Part one discussions about a theme that is near and dear; the social conventions and financial real factors that challenge a family. We will compose a custom article test on Structures of Rereading America or then again any comparative point explicitly for you Don't WasteYour Time Recruit WRITER Just 13.90/page This is trailed by an increasingly close to home and keen conversation about the intensity of the learning and how it is formed by social stories and legends. On section three they choose tending to the generally known fantasy in American culture which is the American long for circumstance and achievement. The other portion of the book takes in additional top to bottom subjects that will clearly challenge the peruser mentally and emotionally.Two successive parts present themes and issues that others may see as troublesome, questionable, or even hostile. These sections talk about disparity among racial and ethnic connections and partition between the jobs of people in the general public. In conclusion, the editors use section six to address the present battles of the nature from individuals and the ecological difficulties it provides for urge the peruser to contribute in looking for answers for spare the planet.

Friday, July 3, 2020

Accounting for Intangible Assets Essay - 2750 Words

Accounting for Intangible Assets (Essay Sample) Content: Accounting for Intangible AssetsStudent NameUniversitySubject code:Lecturers NameStudent IDDate submittedQuestion 1Characteristics of an intangible assetIntangible assets are those that do have a physical form such as buildings and they are identifiable in their own right. They have several characteristics that distinguish them from other assets and make them stand on their own right. At first, they hold contractual or legal right and thus they can sue or be sued. They can be separated and sold on their own right (Wyatt Abernethy, 2008). For instance, many businesses have a goodwill that can be sold independently. The intangible assets can be purchased on their own right or when the company is acquired or they can be developed internally. As such, the management of the company may determine whether to put the intangible assets as liabilities or capitalize them where they may place them in the balance sheet (Mohana Muralie, 1996).Just like other assets, intangible ass ets are controlled by the business, which indicates that they have the capability of gaining as a result of their use and there is a reasonable expectation that the assets can appreciate in future. Basing on this, they can be classified as long term assets (Abdulrahman, 2009).When the intangible assets are bought, proven fair value of consideration is received or given and must be recognizable. The assets through the amortization process may be placed in the balance sheet in a process called capitalization. However, it should be noted that this type of asset is not a financial instrument (Godfrey Lu, 2004).If the Intangible assets are internally created and thus, the business need to directly capitalize the cost involved in their development and their expenses noted (Cheung et al, 2008).Given the characteristics, there are several categories of intangible assets and the common ones are goodwill, technology related, marketing related, contract related, artistic related, and customer related (Matolcsy Watt, 2006).Pics Ltd accounting on expenditure in intangible assetBefore analyzing the question, it is imperative to analyze the recognition of intangible assets in the financial statement. At first, organizations record the cost associated with the purchase of intangible assets. However, the cost incurred in the research and development during the self creation or development of intangible assets is not capitalized. However, some internally generated intangible assets such as legal fees are usually capitalized. This indicates that some organizations have extensively valuable assets that they do not recognize in their balance sheet under the Australian Accounting Standards Board (AASB) (Cheung et al, 2008).Accounting Standard AASB 138 on intangible assets is instrumental in stipulating the standards that govern the accounting of intangible assets. It holds that all costs be expensed whereas the development of cost are capitalized if they meet the qualification criteria. The publishing titles, customer list and brands that have been generated internally are usually not recognized. An organization can have customer portfolio that emanate from building customer loyalty and relationship who will continue to trade with the organization entity. However, when there are no legal rights that protect or control the relationship with the customers, or their loyalty, then the company has no economic benefit from the relationship or loyalty to the customers hence it cannot be termed as intangible asset (Mohana Muralie, 1996). It is from this factor that the Pics Ltd decided to purchase the list of customers in order to obtain and control the potential customers. An intangible asset has monetary value hence customer listing fits into that category (Godfrey Lu, 2004).However, the absence of legal right may occur and still customer listing be considered as an intangible asset as long as the relationship between the customers and the organization are not separable and have future economic benefit. In both cases, the customer listing needs to be treated as an intangible asset in the financial statement (Abdulrahman, 2009). Pics ltd decision to purchase customer listing was erroneously posted as a non current asset and being a cost, it was supposed to be recorded as an expense and not capitalized in case of the internally generated customer list( Leo et al, 2012).Mailing to customer does not have a definite future as it is risky and the attention and loyalty of the potential customers cannot be guaranteed. Pics ltd directly mails to potential customer and amortizes them in a straight line basis for a period of 3 years. However, since there is no guarantee of gaining their loyalty, there is lack of definite economic future, thus they should not be amortized (Leo et al, 2012).Pics Ltd capitalizes the marketing cost instead of recording it as an expense. Since there is no enough evidence to show that it has future benefit as anticipate d, it should be recorded as an expense. Recording as an expense is vital because it shows the actual position of the company and not just pushing up the profit levels of the company as in the case with capitalization (Cheung et al, 2008).Question 2A capitalized cost is any type of cost which is recorded in the balance sheet as part of the asset and thus it cannot be considered as an expense incurred. If the cost is capitalized, the process of amortization is undertaken in case of an intangible asset (Matolcsy Watt, 2006).Capitalization of a cost must meet the matching principle where one recognizes the expense at the same time when revenues that are generated by those expenses are recognized. Since the costs of capitalization are amortized during the year over a period of time, capitalizing a specific cost would affect the profit for the reporting periods in future. However, there is immediate cash flow impact if the specified cost is catered for upfront (Cheung et al, 2008).Gene rally, there are two categories of assets and these are those that have future benefits and others which can be converted into others such as cash. Intangible costs that have been capitalized must have future benefit. There are several characteristics of capitalized cost and these are ability to produce benefits in the future, the useful life of the asset is beyond one year, add value to the business, and can be used for more than one purpose (Leo et al, 2012).There are several disadvantages of capitalizing cost and they may have negative impacts on the investor confidence and ultimate profitability. This may occur in cases where the benefit anticipated when capitalizing the cost are not attained and thus may have impact in profitability and the overall integrity of the company (Wyatt Abernethy, 2008). Additionally, if the goal of the capitalization process is not met, the profitability and solvency ratios may be low and this may affect the credit worth of the company and investors may shun it for other companies. Additionally, it may result to eroded reputation of the management team and thus the overall performance of the company. At this juncture, the chief financial officer of Pics ltd needs to give a number of convincing reasons why the marketing cost should be capitalized and not placed as an expense, which is common with most of the accounting reporting systems (Leo et al, 2012).When marketing cost is capitalized, the pattern of reporting will be smooth due to minimal variability as that recorded under expenses. During the early years of capitalization, the company will have higher profitability than if it could have placed the marketing cost as an expense. The profitability in the latter year of capitalization of the marketing cost will be maintained because the benefit obtained as a result will supersede any negative impact. With the higher profitability, the shareholder equity will increase and thus the dividend will be high (Cheung et al, 2008).Capi talization enhances the value of the company and ultimately the value of the asset. When the value of the company is high, its shares will become valuable and will attract many investors. Additionally, when the value of the company is high, it is likely to get financial from a number of sources as the company will be deemed as credit worth (Matolcsy Watt, 2006).A business that decides to capitalize its costs must follow the general accepted accounting principles that require some cost to be capitalized. Marketing cost is an example as it has a long term effects and thus it has numerous advantages in terms of tax. When the marketing cost is capitalized, the promotional tactics of the company are going to increase and thus more customers will be attracted and their loyalty to the company enhanced (Leo et al, 2012).When the company capitalizes the marketing cost, the profitability ratio will be high. The equity turnover ration will be high while the solvency ratio will be high. This will show that the company is performing well and thus, there will be investors confidence in it. Additionally, it will show that the company is gaining positively from capitalization of the market cost in terms of increased number of customers and their spending on the company products (Leo et al, 2012).Capitalization is a risky undertaking but if it succeeds well, it is likely to enhance the image of the management of the company. Undertaking a risky decision is a bold action by the management and it will show their confidence in managing the company no matter how difficulty a situation may be. As such, the chief financial officer should inform the investors that they have confidence that the decision of capitalizing marketing cost is a profitable and beneficial tactic that will spur the growth of the company just as other risky measures have been ... Accounting for Intangible Assets Essay - 2750 Words Accounting for Intangible Assets (Essay Sample) Content: Accounting for Intangible AssetsStudent NameUniversitySubject code:Lecturers NameStudent IDDate submittedQuestion 1Characteristics of an intangible assetIntangible assets are those that do have a physical form such as buildings and they are identifiable in their own right. They have several characteristics that distinguish them from other assets and make them stand on their own right. At first, they hold contractual or legal right and thus they can sue or be sued. They can be separated and sold on their own right (Wyatt Abernethy, 2008). For instance, many businesses have a goodwill that can be sold independently. The intangible assets can be purchased on their own right or when the company is acquired or they can be developed internally. As such, the management of the company may determine whether to put the intangible assets as liabilities or capitalize them where they may place them in the balance sheet (Mohana Muralie, 1996).Just like other assets, intangible ass ets are controlled by the business, which indicates that they have the capability of gaining as a result of their use and there is a reasonable expectation that the assets can appreciate in future. Basing on this, they can be classified as long term assets (Abdulrahman, 2009).When the intangible assets are bought, proven fair value of consideration is received or given and must be recognizable. The assets through the amortization process may be placed in the balance sheet in a process called capitalization. However, it should be noted that this type of asset is not a financial instrument (Godfrey Lu, 2004).If the Intangible assets are internally created and thus, the business need to directly capitalize the cost involved in their development and their expenses noted (Cheung et al, 2008).Given the characteristics, there are several categories of intangible assets and the common ones are goodwill, technology related, marketing related, contract related, artistic related, and customer related (Matolcsy Watt, 2006).Pics Ltd accounting on expenditure in intangible assetBefore analyzing the question, it is imperative to analyze the recognition of intangible assets in the financial statement. At first, organizations record the cost associated with the purchase of intangible assets. However, the cost incurred in the research and development during the self creation or development of intangible assets is not capitalized. However, some internally generated intangible assets such as legal fees are usually capitalized. This indicates that some organizations have extensively valuable assets that they do not recognize in their balance sheet under the Australian Accounting Standards Board (AASB) (Cheung et al, 2008).Accounting Standard AASB 138 on intangible assets is instrumental in stipulating the standards that govern the accounting of intangible assets. It holds that all costs be expensed whereas the development of cost are capitalized if they meet the qualification criteria. The publishing titles, customer list and brands that have been generated internally are usually not recognized. An organization can have customer portfolio that emanate from building customer loyalty and relationship who will continue to trade with the organization entity. However, when there are no legal rights that protect or control the relationship with the customers, or their loyalty, then the company has no economic benefit from the relationship or loyalty to the customers hence it cannot be termed as intangible asset (Mohana Muralie, 1996). It is from this factor that the Pics Ltd decided to purchase the list of customers in order to obtain and control the potential customers. An intangible asset has monetary value hence customer listing fits into that category (Godfrey Lu, 2004).However, the absence of legal right may occur and still customer listing be considered as an intangible asset as long as the relationship between the customers and the organization are not separable and have future economic benefit. In both cases, the customer listing needs to be treated as an intangible asset in the financial statement (Abdulrahman, 2009). Pics ltd decision to purchase customer listing was erroneously posted as a non current asset and being a cost, it was supposed to be recorded as an expense and not capitalized in case of the internally generated customer list( Leo et al, 2012).Mailing to customer does not have a definite future as it is risky and the attention and loyalty of the potential customers cannot be guaranteed. Pics ltd directly mails to potential customer and amortizes them in a straight line basis for a period of 3 years. However, since there is no guarantee of gaining their loyalty, there is lack of definite economic future, thus they should not be amortized (Leo et al, 2012).Pics Ltd capitalizes the marketing cost instead of recording it as an expense. Since there is no enough evidence to show that it has future benefit as anticipate d, it should be recorded as an expense. Recording as an expense is vital because it shows the actual position of the company and not just pushing up the profit levels of the company as in the case with capitalization (Cheung et al, 2008).Question 2A capitalized cost is any type of cost which is recorded in the balance sheet as part of the asset and thus it cannot be considered as an expense incurred. If the cost is capitalized, the process of amortization is undertaken in case of an intangible asset (Matolcsy Watt, 2006).Capitalization of a cost must meet the matching principle where one recognizes the expense at the same time when revenues that are generated by those expenses are recognized. Since the costs of capitalization are amortized during the year over a period of time, capitalizing a specific cost would affect the profit for the reporting periods in future. However, there is immediate cash flow impact if the specified cost is catered for upfront (Cheung et al, 2008).Gene rally, there are two categories of assets and these are those that have future benefits and others which can be converted into others such as cash. Intangible costs that have been capitalized must have future benefit. There are several characteristics of capitalized cost and these are ability to produce benefits in the future, the useful life of the asset is beyond one year, add value to the business, and can be used for more than one purpose (Leo et al, 2012).There are several disadvantages of capitalizing cost and they may have negative impacts on the investor confidence and ultimate profitability. This may occur in cases where the benefit anticipated when capitalizing the cost are not attained and thus may have impact in profitability and the overall integrity of the company (Wyatt Abernethy, 2008). Additionally, if the goal of the capitalization process is not met, the profitability and solvency ratios may be low and this may affect the credit worth of the company and investors may shun it for other companies. Additionally, it may result to eroded reputation of the management team and thus the overall performance of the company. At this juncture, the chief financial officer of Pics ltd needs to give a number of convincing reasons why the marketing cost should be capitalized and not placed as an expense, which is common with most of the accounting reporting systems (Leo et al, 2012).When marketing cost is capitalized, the pattern of reporting will be smooth due to minimal variability as that recorded under expenses. During the early years of capitalization, the company will have higher profitability than if it could have placed the marketing cost as an expense. The profitability in the latter year of capitalization of the marketing cost will be maintained because the benefit obtained as a result will supersede any negative impact. With the higher profitability, the shareholder equity will increase and thus the dividend will be high (Cheung et al, 2008).Capi talization enhances the value of the company and ultimately the value of the asset. When the value of the company is high, its shares will become valuable and will attract many investors. Additionally, when the value of the company is high, it is likely to get financial from a number of sources as the company will be deemed as credit worth (Matolcsy Watt, 2006).A business that decides to capitalize its costs must follow the general accepted accounting principles that require some cost to be capitalized. Marketing cost is an example as it has a long term effects and thus it has numerous advantages in terms of tax. When the marketing cost is capitalized, the promotional tactics of the company are going to increase and thus more customers will be attracted and their loyalty to the company enhanced (Leo et al, 2012).When the company capitalizes the marketing cost, the profitability ratio will be high. The equity turnover ration will be high while the solvency ratio will be high. This will show that the company is performing well and thus, there will be investors confidence in it. Additionally, it will show that the company is gaining positively from capitalization of the market cost in terms of increased number of customers and their spending on the company products (Leo et al, 2012).Capitalization is a risky undertaking but if it succeeds well, it is likely to enhance the image of the management of the company. Undertaking a risky decision is a bold action by the management and it will show their confidence in managing the company no matter how difficulty a situation may be. As such, the chief financial officer should inform the investors that they have confidence that the decision of capitalizing marketing cost is a profitable and beneficial tactic that will spur the growth of the company just as other risky measures have been ...

Tuesday, May 19, 2020

Big Brands Target Hispanic Consumers - 1507 Words

Theme of the Article This article focuses on the increased importance for marketers to place a reasonable focus on the growing Hispanic demographic and their substantial purchasing power. With an estimated eleven percent of the US population by 2017, Hispanic consumers will comprise a large submarket. This Hispanic submarket will be able to add to the bottom line of companies that are able to target this market with the right marketing mix. Targeting the $1.2 trillion submarket is becoming a necessity for brands that are looking to grow their market share. Hispanic consumers are increasingly making their way into mainstream America and creating their own American Dreams. As they move up the socioeconomic scales they begin to buy bigger†¦show more content†¦This form of segmentation and variables are very popular for marketers because they are often associated to consumers’ wants and needs, and they are easily measured. Within the variables described above, age and race are emphasized in the article. This kind of Multicultural Marketing recognizes that different ethnic and cultural segments have sufficiently different needs and wants to require targeted marketing approaches, and that a mass market approach is not refined enough for such diversity. Multicultural marketing can result in different marketing messages, media, channels, etc. Hispanics have long been seen as a growing and profitable market by many. However, as the article mentions, only recently have many large brand names begun to view them as a valuable base of customers. The article states that dating to the 1980s, Hispanic consumers became a target for advertisers but only recently have they become a serious target for all serious marketers, especially the big name brands that are looking to boost sales in these tough times. Creating marketing aimed at a specific set of races and cultures gives a marketer an advantage over competitors who are ignoring that market. Adapting mar keting campaigns and translating ads that have proven successful for a company can be challenging for companies that do not prepare properly. For example, the California Milk Processor Board (CMPB) failed when they used their traditional â€Å"Got Milk?†Show MoreRelatedJohn Deere Brand Analysis1638 Words   |  7 Pagesexpand its consumer marketing to sell products/services to new retirees, home and acreage buyers with different ethnicities, and females, while keeping the current consumers that are traditionally Caucasian males. The paper considers the brand personality of John Deere and the different characteristics of the three new segments and identifies areas of opportunities. 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Brands include Lay’s, Ruffles, Frito’s, Doritos, Tostitos, Cheetos, pretzels and Funyuns. They produce nuts, peanut butter crackers, beef sticks, cookies, snack bars and more.They sell and deliver through a â€Å"front-door store delivery system† in which one person performsRead MoreEssay on Segmenting and Targeting Markets: Case Study: Coke Zero1393 Words   |  6 Pages2005 and 2006. Morgan Stanley analyst Bill Pecoriello explains, â€Å"Consumers are becoming ever more health-conscious, and the image of regular carbonated soft drinks is deteriorating rapidly.† In an attempt to appeal to consumers concerned with nutrition, Coke introduced Diet Coke Plus in 2007, a sweeter version of Diet Coke fortified with vitamins and minerals. But what the company really needed was a w ay to reach young male consumers, and Diet Coke Plus, marketed with taglines like â€Å"Your Best FriendRead MoreTarget Marketing Plan For Target Corporation1662 Words   |  7 Pagesis â€Å"Expect More-Pay Less†. Target Corporation operates more than 1,800 Target stores across the country, an online business at Target.com, Super Target stores that provide a full line of groceries to consumers, Target Express and a Target Pharmacy. In addition, they offer the Target REDcard, the Target Visa and the Target Debit Card that is only valid in Target stores. The company is increasing its grocery business and actively extending stores for the future. The Target Corporation takes pride inRead MoreBUS 235 marketing mix assignment1634 Words   |  7 Pagesservices available in the market today. The automobile market is no different. There are many brands, styles, and price ranges when it comes to vehicles. One specific area of the automobile market are trucks, more specifically is the Ram truck. Dodge Ram has been around since 1981. Truck sales have hit an all time high since 2007 proving that fuel prices are not affecting sales as much (Ross, J. 2013). The big three, Ford, Chevy, and Ram continue to fight each other in the truck selling business andRead MoreCreating A New Spanglish Media Culture Essay1204 Words   |  5 PagesService, 63% of Hispanic adults own a smartphone versus 60% of non-Hispanics (Fetto, 2014). According to the PWC Consumer Intelligence series, not only are Hispanics the fastest growing minority in the US, they also have the greatest purchasing power of any US ethnic group. For mobile companies, Hispan ics represent outstanding growth opportunities (Bothun Lieberman, 2014). Mobile companies use commercials to advertise and connect with the everyday customer. Knowing that Hispanic customers watchRead MoreDr Pepper Snapple Group1391 Words   |  6 PagesDr Pepper Snapple Group, Inc. Energy Beverages Author: Ravi Sockalingam, PhD Dr Pepper Snapple Group, Inc.’s brand manager Andrew Barker was tasked with recommending the company’s top management if it should decide to introduce a new branded product into the energy beverage market. A brief overview of the company’s position Dr Pepper Snapple Group, Inc. maintains a well-entrenched position in the flavored carbonated soft drink (CSD) market. In 2007 he held a market share of the US CSDRead MoreAnalysis Of George Draper, Creating The Bull Eye Logo1307 Words   |  6 PagesCreating the bull eye logo, founded target in the 1960s. Target was open as a discount retail store to meet the needs of the consumers. Since target was first opened it has grow rapidly, now having over 1700 stores in the United States of America, as well as having over 30 distribution centers in the united States, Target employees over 300 thousand people all over the United States. Target also has many competitors fighting for market share in this huge industry. Target demographic are all shoppers

Wednesday, May 6, 2020

Government And The American Civil War - 2015 Words

Government was a threat to individuals based on policies that they were forced to adhere to centered around such conflicts as the American civil War. If the individuals were to refuse, then there was punishment that may not have always been fitting in relation to the actions of the individual. The Age of Jefferson involved the Republican Party and was built around state rights. The federal government was a threat to white farmers and individuals. In order to stop, they wanted authority to rest within individual states. Early in American history many Americans believed there was a negative relationship between government and the individual’s state rights. Jefferson placed blacks in a separate category. Jefferson supported gradual freedom, training these slaves to survive on their own. He colonized the African American slaves, because if freed on their own from slave owners their chance of survival would be slim. Jefferson wanted to end slavery but inherited hundreds of slaves and many acres of land creating two separate plantations. He had such growing debt but needed these slaves to pay off what was left for him including his two plantations from his father’s will. If he did not have slaves, he would loose all his assets. He was a lifelong supporter of ending the slave trade and as President he attacked British for sponsoring slave trade. He banned importation of slaves into the Virginia colony. Slavery was apart of the Civil War. It violated individual rights. The southShow MoreRelatedThe Battle Of The American Civil War905 Words   |  4 PagesThe American Civil war occurred about seventy-eight years after the American Revolution, and has many of the same characteristics of a revolution. In both wars, the American people fought for what they believed in and the way of life that they wished to live. However, the two wars differ from each other, as the soldiers that fought in the Civil War fought a new American Revolution that could have split the new world. The Confederate soldiers in the Civil War fought to keep their way of life withoutRead MoreThe Civil War : The And Soul Of The United States Of America1749 Words   |  7 Pagesstates’ opinions. Then, the Civil War happened. This war was one of the most pivotal points i n American history. The government tried to make a decision on its own without the consent of the country as a whole. This led to the destruction of the rights of the people. The destruction of the rights of the people gave the majority of the power to the federal government, who have abused it, repeatedly, ever since. America has gone through very dark time as a result of the Civil War. These are the three mostRead MoreThe War Of The Civil War777 Words   |  4 PagesThe widespread violence that turned into the Civil War began with the election of 1860. Abraham Lincoln won the election of 1860 without a single vote from the states below the Ohio River. South Carolina was the first state to respond to Lincoln’s election. On December 20, 1680, South Carolina seceded from the Union. South Carolina was the first of the â€Å"Original Seven† who seceded from the Union, including Mississippi, Florida, Alabama, Georgia, Louisiana, and Texas. This became known as â€Å"sece ssionRead MoreThe American Civil War, Wars, And Rumors Of Wars1183 Words   |  5 PagesThe American Civil War Wars, Wars and rumors of wars!!!! Everyone knows the United States has had its fair share of wars. Let me start by giving you a brief list of wars the United States has participated in according to Wikipedia. Both â€Å"Barbary Wars (1801-1805, 1815-1816), Wars of 1812, Mexican-American War (1846-48), American Civil War (1861-65), Indian War (1865-91), Spanish-American War( 1898), Philippine-American War (1899-1902) Border War(Mexican Revolutionary)1910-1919, World War I (1917-18)Read MoreThe American Civil War: The Bloodiest War1190 Words   |  5 Pages On April 12, 1861 decades of building tensions between the northern and southern United States erupted into the American Civil War. The war began when Confederates attacked Union soldiers at fort Sumter, South Carolina. This happened because the north did not believe in slavery, but the south did. The north went against slavery, but the confederates believed that slavery was good for money because they saved money by not paying t he slaves. The election of Abraham Lincoln as president in 1860 causedRead MoreWars And Changes During The United States Essay1181 Words   |  5 PagesWars and Changes in The United States The United States of American is a superpower in the world. Although it just have almost 240 years’ history, it experienced more than 200 wars. As a saying does, â€Å" Bad times make a good man†, the United States never lack of great leaders. For example, George Washington, Abraham Lincoln, and Franklin Roosevelt were the three well-known presidents in the U.S. history. Additionally, wars and conflicts changed the United States directly and indirectly. ForRead MoreSlavery And The Civil War1706 Words   |  7 Pages† In the 1800s, the American nation was slowly becoming a house divided against itself. The United States were no longer united, mainly over the issue of slavery. In fact, many historians believe that, â€Å"From the nation’s founding, the issue of slavery threatened to tear the United States apart.† (â€Å"The Civil War† 1). The issue of slavery was always kept at bay through the utilization of various compromises; however a permanent solution was never sought after by the government. The peoples’ perspectiveRead MoreThe Cold War Between Communism And Communism1382 Words   |  6 PagesAfter WW2, United States became the greatest power in the world; many American politicians thought that Unites states should play the role as a leader to â€Å"lead the rest of the world to a future of international cooperation, expanding democracy, and ever-increasing living standards (Give me Liberty P952).† They wanted to express the idea of equality, civil rights, and the freedom to the world, and hoped to build an easier world for democracy and capitalism. However, Soviet Union, which was the onlyRead MoreIn What Way the African Americans Shaped the Course and Consequences of the Civil War? Confine Your Answer to the Years from 1861 and 1870.1038 Words   |  5 PagesIn what way the African Americans shaped the course and consequences of the Civil War? Confine your answer to the years from 1861 and 18 70. Immediately after the election and inauguration of Abraham Lincoln, the newly-established Republican Party’s presidential nominee, eleven states of the South seceded from the Union. These events marked the beginning of the Civil War and the war was a result of many political tensions that had emerged between the North and the South in the prior decades, allRead MoreThe Battle Of The American Civil War1335 Words   |  6 Pagesof the 21st century it is easy to say that the American Civil War was simply put, a very traditional war. Thinking of modern tactics and a course of numbers and deployment one might come to the conclusion that the Civil War was fought centuries ago; nevertheless, it only occurred 152 years ago. This hard fought national struggle was in fact a very modern war for many simple reasons, including the emergence of a new form of large national government with centralized authority, new state run economies

Is Rome beautiful or is it in ruins free essay sample

Is Rome beautiful or is it in ruins? DonOt look at me; IOm hardly a likely candidate for an answer. Go ask the president of my schoolOs Latin club, who labeled her trip there both staggering and awe-inspiringO. Who could compete with that assessment? We all had to write back-to-school essays about our summer – hers wound logically around that central point, describing the myriad ways she was changed as a person by the architecture, language, and history of Roma. I do think it would serve me better to discuss cathedrals and gladiators, but I wonOt lie: I scarcely remember those things. I went to Rome and took back only my own thoughts – I suppose I lost the rest of it across the Atlantic. To be frank, I donOt even remember what Rome looked like. Oh, I know it must have been gigantic, all stone and ages, and IOm sure I must have been impressed by many a tourist attraction; itOs just, whenever I think of Rome, none of that comes to mind. We will write a custom essay sample on Is Rome beautiful or is it in ruins? or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page I can only remember small details and overall emotions. For example, in the Piazza del Popolo I had gelato – pistachio, I believe – and it was absolutely delicious. As the cool sweetness hit my tongue I became immersed in one of those rare, perfect moments that happen so infrequently we only recognize them in hindsight. I was sitting on the railing around a small fountain when this tall man rushed by me forcefully enough that my cone flew from my hand and landed with a light plop into the water beside me. I laughed for the next ten minutes and threw two euro in the same fountain, believing it to be good luck. Do you want another example? My teacher once asked me to write an essay on my time as a foreign exchange student in Italy, and I related to her the way my two host sisters, seven-year-old twins, would put ‘DonOt Stop BelievingO by Journey on repeat and create elaborate dance routines that differed a little with each performance – I received an A for e ffort but was labeled ‘the weirdoO ever after. I donOt ask to remember these kinds of things, but my brain doesnOt want to keep the fact that the Colosseum was built in 80 AD or that Naples has 448 historical churches. It would much rather remember that Caligula once ordered war on Poseidon, and had his soldiers throw their spears into the water at random; or the legend of NapoliOs egg castle: how Virgil put a magical ovo in its foundations and on it a curse, spelling certain doom for the castle should the egg ever crack. So I ask you, is Rome beautiful or is it in ruins? Again, I wonOt try to answer. I will say this, though: maybe Rome is beautiful, or maybe itOs just falling apart. Maybe itOs overrated, overlooked or over the moon with recognized importance. I wouldnOt judge that; I will only tell you that the people of Rome were beautiful, from the man who broke my perfect moment to the Journey-loving twins. I once saw a girl my age get kissed on a candied moped by some ragazzo in a beret, and felt such a strong attachment to them that my eyes burned with tears. An elderly Neapolitan woman bought me a golden owl keychain at a small store because she liked my blonde hair, and in return I gave her a deck of American playing cards. My host grandmother died of cancer the day after I met her, and I remember she smelled of basil leaves and cigarette smoke. For me, these are the foundations of Italy more surely than the cobblestones or the tourist attractions. I would try to tell you about the architectu re, the language or even the history, but saying those things mattered most to me would be a lie. This is what I got from Rome, and the rest was either left or lost but what I have is no less beautiful, I think. Does that answer the question?

Tuesday, April 21, 2020

New Eye Tracking Techniques Improve Realism Of Aircraft Essays - Eye

New eye tracking techniques improve realism of aircraft simulators A simulated flight environment for pilot training may soon be made more realistic through the use of eye-tracking technology developed by researchers at the University of Toronto's Institute of Biomedical Engineering (IMBE). Many safety and cost benefits are obtained by training aircraft pilots under simulated conditions, but to be effective the simulation must be convicingly realistic. At present, the training facilities use large domes and gimballed projectors, or an array of video screens, to display computer-generated images. But these installations are very expensive and image resolution is low. Further, it would take an enormous amount of addi to improve image quality significantly throughout the whole viewed scene. However, based on the visual properties of the eye, realism can be obtained by providing a high-resolution 'area of interest' insert within a large, low-resolution field of view. If the image-generating computer 'knows' where the pilot's fixation is, it mage there. The technology to make this possible was developed by a research team headed by Professor Richard Frecker and Professor Moshe Eizenman. The work was carried out in collaboration with CAE Electronics Ltd. of Montreal with financial support from the Natural Sciences and Engineering Research Council of Canada. Their eye-tracker can record and analyze accurately up to 500 eye positions per second. The system works by means of capturing and processing the reflections of a low-level beam of invisible infra-red light shone onto the eye. Multi-element arrays capture the image of the eye and digitize the information, which is then processed in real time by a fast, dedicated signal processing unit. The difference in position between the ligh tre of the pupil reveals the instantaneous direction of gaze. Developments by the IBME team have significantly increased the speed of signal processing in addition to enhancing accuracy of eye position estimates. Eizenman believes that "these improvements make our eye-tracker very effective in monitoring the large G-force environment where the pilot tends to make larger eye movements because of contraints which exist on movements of his head". In a new generation of aircraft simulators, under development by CAE Electronics Ltd. of Montreal, a head tracker which tells the direction of the pilot's head is mounted on top of the helmet. The eye tracker is mounted on the front of the helmet, and is ll exactly where the pilot's eye is fixating. Frecker said that "successful integration of our eye tracker into the novel helmet-mounted CAE flight simulator would result in a new generation of simulators that would likely replace the current large domes and cumbersome video display units." Initial tests of the integrated system will be carried out in collaboration with CAE Electronics at Williams Air Force Base in Arizona later this year. Contact: Moshe Eizenman (416)978-5523 Richard Frecker (416)978-2236